Re: Have businesses been too slow to go green?

Description: In the past year, lots of businesses have started going green, Moriarty says.

Question:  Have businesses been too slow to go green?

Transcript:  Is there any business that’s been slow?  I would say the majority of business has been slow up until the last 12 months and now you’re really starting to see beyond kind of the traditional Vanity Fair green issue with the photo ops and the tree and everything else in the background. That’s candy. What you’re seeing now is real commitments at the governance level within all companies so it would be easy for me to talk about leaders like Patagonia and Yvon Chouinard being so far out and ahead of the curve, dragging everybody along, and now it’s becoming more mainstream. It’s almost that you’re an outlier if you’re not understanding the power of a sustainable business practice. 

Question: What is a sustainable business practice?

Transcript:  Yeah. A sustainable business practice is essentially a practice that we- that you can do repeatedly and you can process it, biomass fuels, compost. Those are things where you don’t necessarily have to go on to some other power grid, use fuel or take a plastic bottle, which is incredibly unsustainable. If I have one message for people, it’s never, ever buy another plastic water bottle in your life. It may never, ever go away so that’s the antithesis of sustainable is a plastic water bottle. Sustainable would be hey, New York City tap water. It’s free. It actually tastes good. Buy a glass. Matter of fact, you probably have a lot of glasses at your house. Pour yourself a cool glass of water and enjoy yourself. You don’t have to buy a $4 bottle of ethos at Starbucks. It’s free.

Recorded on: 9/27/08