What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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As I Please

Brinkmanship and North Korea

over 4 years ago

THERE is an exhibit more ghastly and gruesome than the tatty stuffed Alsatian dog, awarded the Gustav Husak medal for sinking its teeth into a record number of attempted defectors from Communist Czechoslovakia that graced a dusty museum in Prague. It is an axe in a glass case on the North Korean ...


The News Is Dead, Long Live the News!

over 4 years ago

"Newspapers never made money on ‘news.’ Serious reporting, say from Afghanistan, has simply never paid its way. What paid for newspapers were the automotive sections, real-estate, home-and-garden, travel, or technology, where advertisers could target their ads." That's what Google's chief economist ...


Do I Really Need An IPad?

over 4 years ago

For me going to the mall is like traveling to a foreign country. But somehow I found myself in the Apple store on Saturday, playing with the IPad, the latest electronic confection from the wizards of Cupertino. As snazzy and shiny and well designed as this device is, I am having a hard time ...