What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Risk: Reason and Reality Posts

Why our fears don’t match the facts

1 9 14

Risk: Reason and Reality

West Nile virus-O-Noia, AGAIN!

about 2 years ago

 The United States has already suffered the worst outbreak of West Nile virus ever, with more than 1,100 people ill and 41 dead. And more illness and death are yet to come in the few weeks of warm weather left in which mosquitoes can breed and spread the disease. But - and I say this with sincere ...

Risk: Reason and Reality


over 2 years ago

      Derecho Alert!!!!!! AAAIIIGGGHHH!!!! Grab the kids! Run for the basement, quick!       As this is being written a line of severe thunderstorms is sweeping across sections of the Northeast (and heading for my house). There has already been a possible tornado near Elmira New York, tornado ...

Risk: Reason and Reality

Bisphenol A is Dead. Long Live Bisphenol A

over 2 years ago

            The FDA has banned bisphenol A (BPA) in baby bottles in sippy cups.             The FDA has not banned BPA for use in food containers.             Huh?             What marvelous ongoing lessons in risk perception this issue continues to teach. What a clarion example of how ...

Risk: Reason and Reality

How Fireworks Work.

over 2 years ago

      Fireworks are really cool to watch, but to me, the best part is watching them with thousands of other people who have all come together with the same purpose…to set aside the details of daily life and escape into some simple communal Gee Whiz fun. A few hundred people, or tens of thousands ...

Risk: Reason and Reality

Feel Like an Egyptian

over 2 years ago

      Egypt has a civilian president. For most of us….so what. These are distant events, physically and emotionally, without much meaning and certainly with little personal relevance for most of us. We may know about them, but how much do we care? Even those few who make the effort to stay aware of ...