What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Purpose, Inc. Posts

Stories of yearning and earning a living

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Purpose, Inc.

Putin in Space

8 months ago

“The law is still the law, and we must follow it whether we like it or not.” – Vladimir Putin, September 11, 2013, The New York Times President Putin should have listened to himself and not invaded Ukraine. After repeated pressure from the rest of the world, except for Syria's Assad and North ...

Purpose, Inc.

Prisoners Making Wine

9 months ago

Hardened criminals so dangerous that they are kept in a prison on a small Italian island on the Ligurian Sea are amazing wine connoisseurs. Around 50 inmates are growing grapes on the island, and producing a crisp white wine with a growing reputation. According to Foodbeast, their bottles will ...

Purpose, Inc.

New Yorkers Celebrate Trees with NYRP

about 1 year ago

Thursday night was an especially chilling Halloween for New Yorkers. We remember well the heartbreaking, senseless deaths of Sandy. The killer storm strained resources across the five boroughs, and plunged half of Manhattan into darkness. Sandy was a disturbing wake-up call that if it could happen ...

Purpose, Inc.

SeaWorld's Cruel Greed

about 1 year ago

Blackfish is a beautiful and powerful documentary about, yes, the corporate greed of SeaWorld. But it also, through remarkable facts, shows us the neuroscience of orcas. These animals—most commonly and aptly described as majestic—have evolved emotional systems in their brains. This makes them ...