What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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In Their Own Words Posts

Experts explore the biggest ideas in their fields

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In Their Own Words

A Healthy Brain Needs a Healthy Heart.

6 months ago

Children need exercise.  Parents often worry that making time for athletics or even for just playing on the Jungle Jim is going to take away from their kids’ academic achievement.  But actually, the opposite is true.  There have been analyses of huge numbers of studies that all show that kids who ...

In Their Own Words

How to Incentivize Sustainability

6 months ago

The first President Bush had promised the American people in his campaign to be elected that he would solve the acid rain problem.  And so when he got in to office I was invited to the White House by his counsel C. Boyden Gray and we talked about many subjects. But one thing that the Environmental ...

In Their Own Words

A Healthy Planet is a Profitable One

7 months ago

What the planet needs is profitable for individual businesses. This way of thinking has been tried and it has worked. It has worked for fish, where we’ve given fishermen an incentive to be stewards of the fishery.  Suddenly they become advocates for lower catch limits.  If they have a share in that ...

In Their Own Words

Why You Gotta Move to the City

7 months ago

No one ever told me that the place I would choose to live was important.  I was fortunate enough to be born in northern New Jersey. I was born in the New York metropolitan area, even though I was working class that gave me a lot of opportunities and stimulation. Someone born in Africa or parts ...

In Their Own Words

The Necessity of Creative Risk Taking

7 months ago

The issue of risk is absolutely central to being a creative person.  Whether it’s being a write or an entrepreneur or an artist risk is something you have to think about a lot and deal with a lot.  Trying to create a life that is fulfilling and meaningful and satisfying to you is much harder than ...

In Their Own Words

Siri, You Can Drive My Car

7 months ago

The main thing that’s going to happen with predictive analytics is that it’s just going to become more pervasive.  It’s going to be more ingrained.  It’s going to be used more and more.  We’re already being predicted all the time.  It’s influencing our experience – it’s hard to know how much. I ...

In Their Own Words

Why Service Never Ends

7 months ago

My team in Iraq was hit by a suicide truck bomb.  I was very fortunate that my wounds were minor.  I had been treated at the Fallujah Surgical Hospital and I was able to return to duty 72 hours later.  When I came back though, I went to see some of my friends who had been injured and I also ...

In Their Own Words

The Birth of the Metaspace Economy

7 months ago

We were in the agricultural era for tens of thousands of years.  We were in the industrial for two hundred.  We were in the post-industrial for forty-five.  In 1992, we moved into yet another phase, which we called the emotile.  And we are now moving into another economy, which we call the ...

In Their Own Words

Conscious Branding is About Transparency

7 months ago

One of the things that is important when you talk about conscious branding – and I’m not 100 percent sure that everyone has grabbed that terminology and thinks that is exactly the right way to talk about it - but what is certain is that consumers are demanding something more from brands.  If ...

In Their Own Words

How Teaching is a Noble Calling

7 months ago

I used to think teaching was a job.  And then I thought it was a profession.  And now I’m of the opinion that it’s a calling.  It’s a very noble calling.  You’re a manager when you’re a teacher. You’re managing a lot of disparate personalities all under one roof and they’re doing many ...