New research indicates that superstition may be able to influence the outcome of event. Study subjects who were told they were playing with a "lucky" golf ball, on average, sank more putts.
Naomi Klein's 2000 book "No Logo" inadvertently served as the most influential marketing manual of the decade, writes Andrew Potter.
James Bridle writes that publishers need to look beyond one-size-fits-all definitions of their product, and take a long look at where and how people are reading.
Tim Logan writes that the trouble with talent attraction as an economic development strategy is that talent seeks opportunity—and without jobs, a "creative class" city will wither.
Elizabeth Chang writes that Barack Obama shouldn't have checked "African American" on his census form because he is biracial.
A recent study of multiple sclerosis has found no genetic dissimilarities between identical twins who have and don't have the disease.
"Americans must be willing to show a greater appreciation for the things government rightly does on our behalf and have an honest discussion about how to pay for them," writes Dennis Jett.
Two teams of researchers have confirmed that an asteroid circling the sun between the orbits of Mars and Jupiter has water ice and organic compounds.
Robert Whitaker’s "Anatomy of an Epidemic" investigates the long-term outcomes of patients treated with psychiatric drugs. Could meds be doing more harm than good?
"Modern eco-foodies are full of good intentions," writes Robert Paarlberg. But "the hope that we can help others by changing our shopping and eating habits is being wildly oversold to Western consumers."
Jim Titus, the EPA's resident expert on sea-level rise, calculates that a three-foot rise in sea level will push back East Coast shorelines an average of 300 to 600 feet in the next 90 years.
Norman Steel and Benjamin Miller think New York’s garbage should be processed in waste-to-energy plants which produce energy, and are less polluting than landfills.
Despite the claims of advertisers, most orange juice is neither fresh nor natural. Alissa Hamilton writes that the history of processed orange juice is a study in deceptive marketing.
"Maybe it’s time to admit that we may never find a way to reconcile consumers who want free entertainment with creators who want to get paid," writes Megan McArdle.
Former President Jimmy Carter writes that Sudan's recent elections, despite the condemnation of many critics, "will permit this war-torn nation to move toward a permanent peace."