What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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IdeaFeed Posts

Big ideas in the news from around the web


For The Blind, A Pair Of Really Smart Glasses

6 months ago

What's the Latest Development? Oxford University researchers recently received the Royal Society's Brian Mercer Innovation Award for a set of "smart glasses" that will hopefully make it easier for blind people to navigate. The glasses capture images from cameras embedded in the corners and ...


The Upcoming Water Battle: Crops Vs. Humans

6 months ago

What's the Latest Development? A report released yesterday (Oct. 31) by the nonprofit World Resources Institute (WRI) paints a dire future for the world's crops: A quarter of them are being grown in regions where the renewable water supply is being depleted by demand from other sources, notably ...


A Bike Path That Lights Itself Up At Night

6 months ago

What's the Latest Development? UK-based Pro-Teq Surfacing is currently making bike and foot travel a lot easier for visitors to a Cambridge park: They have coated 460 feet of pathway with a prototype "solar-enhanced liquid and aggregate" called Starpath, which absorbs ultraviolet rays during the ...


From The Legs Of Centipedes, A Better Painkiller

6 months ago

What's the Latest Development? University of Queensland biochemist Glenn King and colleagues spent "hours" milking venom from the legs of Chinese red-headed centipedes looking for compounds that could form the basis for new drugs. One of them was given to mice, who were then subjected to pain ...


Amstel Hops Onto The Digital Detox Train

6 months ago

What's the Latest Development? In a world where increasing numbers of people are literally attached to their smartphones, Sofia-based Next Digital Creative Agency (Next-DC) has come up with a number of marketing campaigns for their client, beer manufacturer Amstel. The most recent one, launched ...


This Video Lets You Fly Over The Surface Of Mars

6 months ago

What's the Latest Development? In the summer of 2003, the European Space Agency (ESA) launched a mission to explore the surface of Mars from orbit as well as on the ground. While the rover, Beagle 2, stopped communicating shortly after leaving the orbiter, that orbiter, Mars Express, has spent ...