What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Experts' Corner Posts

Guest posts from thought leaders

1 14 21

Experts' Corner

Forging a New Art

over 1 year ago

In the first few months of 1963, the Mona Lisa was seen by nearly two million people in New York and Washington DC. Shipped to the United States on a diplomatic mission – escorted by the French culture minister and received by President John F. Kennedy – the painting did little to assuage Franco ...

Experts' Corner

Ai Weiwei: I'm Not an Activist

over 1 year ago

Editors' Note: On New Year's Day, 2013, protests erupted in China's Guangdong province over government censorship of a newspaper, Southern Weekly. In highly unusual show of resistance, the paper's reporters demonstrated in the streets, protesting the rewriting of a New Year's editorial by the ...

Experts' Corner

Can Physics Save Football?

over 1 year ago

What's the Big Idea? The evolution of the football helmet is a cautionary tale of how inventions can cause new and potentially problematical human behaviors. Football helmets were initially designed to prevent skull fractures. Imagine that an eggshell is your skull and the yolk is your brain ...

Experts' Corner

On Being Martian

almost 2 years ago

It has recently occurred to me that I’m Martian. My friends have taken to smiling and nodding when I talk about this. Some of them have been persuaded. Some of them think I’m sort of harmlessly crazy, in general, and ignore me when I get on these subjects (a special kind of depressing that we can ...