Tag: design
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Chronic disease plagues personal lives and public policy. Sheer numbers only begin to give a glimpse of the associated suffering, cost and scope of the problem. In the United States there are more than 110 million Americans with a chronic disease, e.g., diabetes, hypertension. Europeans are not far ... Read More
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Aging is not for wimps. Think about it. As you change your environment remains the same. Your kitchen cabinets are still the mess they were, but now the height seems like a stretching exercise. Your home's stairs now qualify as a steeple chase. And, what was once a simple shopping trip or bus ride ... Read More
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Joe Coughlin on Businesses Banking on Boomers ( click here to view interview )CBS Sunday Morning aired its annual ‘Money’ show today andincluded a segment on baby boomers – The New Target Demographic: Baby Boomers.I was fortunate to be interviewed (see CBS News Interview) for the piece to provide ... Read More
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MIT AgeLab AGNES Age Gain Now Empathy SystemOld age is not new, but integrating the demands of older consumers into the design process for products that are fun and fashionable is new to business. Aging is far more than disease and disability - it is life tomorrow. Only recently have businesses ... Read More
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A baby boomer turns 64 nearly one every seven seconds. Perennially youthful, butno longer young the nation’s largest generation is now well into middle age andbeyond. Born between 1946 and 1964 the nearly 77 million boomers are more thanthe nation’s largest cohort they are also its loudest. For ... Read More
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Product development and launch was easier when the consumer was young enough to see everything as new and novel. While admittedly fast moving and hard to keep, the ‘tween through twenty-something’ market is a relative tabla rasa when introducing new technology and design. Easier does not mean ... Read More
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The iPad. It’s new. It’s cool. And, it’s a terrific designexperience that is likely to excite and delight your grandmother…and you. It isa stellar example of what designers should consider when creating systems forolder, no actually, all users – from systems that deliver fun to medicaldevices ... Read More
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Ironically, the growth of new disruptive technologies is only rivaled by the growth of disruptive demographics in an aging marketplace. These two forces collide and are reconciled by designers on the interface of every new device. Researchers and industry have spent considerable time and ... Read More
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Innovative product design is increasingly crucial as the generally educated and wealthier boomer consumer rises to the fore of the marketplace with a lifetime of technology experience and rising expectations in tow. Although the current emphasis on invention is important, it misses the mark and ... Read More
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Ken Gronbach writes on CNBC.com that “Aging Boomers Could Spell Big Trouble for Walmart.” If true, this really is disruptive demographics when the world’s largest company is thought to be stumbling because its baby boomer customer is ch-aging. Gronbach notes that despite Walmart’s (NYSE: WMT ... Read More
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About Disruptive Demographics
New thinking on the impacts of aging, social trends & technology on business innovation & public policy.
Joseph Coughlin is the director of the Massachusetts Institute of Technology AgeLab. His research focuses on how the convergence of demographic change and technology will drive innovation in business and government. Dr. Coughlin teaches strategic management and policy innovation in MIT's Engineering Systems Division. He speaks, consults and collaborates with governments and businesses worldwide.
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