What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Devil in the Data Posts

Unpacking the assumptions of science.

Devil in the Data

Get Fat, Get Cancer

12 months ago

While it's no secret that obesity is at epidemic proportions in America or that obesity exacts a horrific toll in terms of diabetes, hypertension, and heart disease, it's less well known that being overweight (not merely obese) brings with it a cancer risk. Far from being tenuous or uncertain ...

Devil in the Data

Mental Illness: It's Not in Your Genes

12 months ago

Even before the Human Genome Project wrapped up in April 2003, scientists have worked overtime to find the gene or genes responsible for autism, schizophrenia, Alzheimer's, ADHD, alcoholism, depression, and other ailments "known" to have major genetic components. The problem is, many ...

Devil in the Data

Aspirin for Cancer Prevention

about 1 year ago

Even as the U.S. government continues to spend huge sums of money underwriting cancer research, public health agencies are failing to make people aware of a proven, well-tolerated, low-cost anti-cancer drug: aspirin. Substantial research over the last 20 or more years has built a very solid ...

Devil in the Data

How Frequent Are Sexual Side Effects?

about 1 year ago

If you read popular articles about antidepressants, it's easy to get the impression that drugs like Prozac, Zoloft, Paxil, Celexa, Cymbalta, Luvox, etc. are primarily psychoactive drugs that specifically alter brain chemistry. Indeed, this is what the drug companies want you to think. Depressed ...

Devil in the Data

How Blind is Double-Blind?

about 1 year ago

The double-blind randomized control trial (RCT) has been the gold standard of clinical research for the last fifty years. But the double-blind RCT might just as well be called an aluminum standard or a lead standard if blinds are regularly broken. Which, in fact, they are. Relatively few studies ...

Devil in the Data

Which Came First, Life or Earth?

about 1 year ago

There is a tendency for people to think science knows more than it knows. We hear phrases like "gaps in our knowledge" all the time, when in fact what we mainly have is knowledge in our gaps. The vastness of our scientific ignorance is especially evident when it comes to explaining how life ...

Devil in the Data

The Never-Ending War on Cancer

about 1 year ago

You'd think someone, at some point, would ask why so much money has been allocated to cancer research over the years, with so little impact on cancer mortality. After almost a century, cancer is still the No. 2 cause of death in the U.S.  Why?  Cancer research is important and should, of course ...

Devil in the Data

Antibiotics for Back Pain

over 1 year ago

It sounds preposterous: antibiotics for back pain? What on earth could antibiotics possibly do for back pain? Then again, it sounded preposterous when Barry J. Marshall and J. Robin Warren said, back in 1984, that peptic ulcers were the result of bacterial infection (and could therefore be ...