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Technology and marketing in the world of tomorrow
Today, Bing announced it has become a Facebook Instant Personalization partner, and is going to start using like data to change the way you comprehend your search results on Bing. This is an incredibly smart move that I’ve wanted them to take for ages. In Social Data for Search Giants (a blog ...
I have a ton of respect for Facebook’s product team, they consistently launch innovative products that pull their users, often kicking and screaming, into more engaging experiences. This requires two key skills: 1. Vision: predict what your customers want before anyone knows they’d use it. The ...
In the interest of helping people understand me more effectively, I’ve changed the name of this blog to “Cue the Future,” which more aptly communicates what guides most of my efforts. In my life, I’m focused on figuring out how innovation will improve our lives, and how we as a society can get ...
I recently migrated my site to a new domain, and I took an interest in seeing how simply this could be done. Could I, for example, create a list of directions that accomplished everything I wanted out of the move without requiring technical skills to implement? Could I build the “wordpress ...
On a recent vacation, I experienced a fit of “small thoughts.” For a few hours, every few minutes my brain was coming up with somewhat interesting tidbits that were fun to mull around. These ideas were not earth shatteringly brilliant by any measure, but represented a small change in my ...
An organization I’m working with is looking to hire a design-thinker to help build an exceptional global brand. If you’re waiting in the wind to be the next Eston Bond, Jason Putorti, or Dustin Curtis (i.e. you’ve got the chops, you just need the opportunity to hone and the platform to work with ...
I penned a blog post that’s over 900 words about the Facebook Places launch as seen by Marketers. In it I discuss 13 facts about how Places will affect businesses. Go check it out on the Involver Blog! Here’s a small excerpt from the article: How should I manage my Facebook Page and Facebook ...
I’m in New York today for the Estee Lauder Digital Media day. As I write this from the show floor in Chelsea, I look out upon 13 market leading digital companies invited to share knowledge with the Estee Lauder team. Companies like Facebook, Google, Bazaarvoice, Yahoo, Microsoft Advertising, and ...
Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about the effect of social technology on traditional web marketing ...
I have a serious problem with how I find, attend to, curate, add to, and finally, publish information. Here’s my basic flow today: I use Facebook, Twitter, RSS, email and web-browsing to find interesting items. Then I use Google Reader Shared Items, Twitter Starred Items, Facebook Likes ...
I’m fascinated by people and companies who benefit from good content creation to support non-content business objectives: Fred Wilson, Chris Dixon, and Mark Suster have materially changed the trajectory of their career by embracing blogging. Venturehacks and Tim Ferriss created great evergreen ...
Good social media marketing is reliant on frequent, short, and shareable/shareworthy content posting. This is because content is how you get people to move through the brand engagement funnel. When I was speaking at the AMA a few weeks ago, my co-presentor and I prepared the following social ...
I’m a big fan of Obama, and have publicly supported him on this blog several times. I think, by in large, he’s done a great job of managing the presidency and engaging in traditional politics — which is, in my opinion, his biggest (and most annoying) failure. Obama stopped mobilizing his ...
I had lunch with a buddy last week and he asked me what I thought Facebook would do about mobile location. I told him that I had no idea, but that I know what I’d do in their place. So on my flight home, I wrote this, intending to email it around – but, since the talented MG wrote about Facebook’s ...
There’s a new “blog” I’ve just discovered and I’m a big fan of it — but you can’t subscribe to it in google reader, it’s only on Quora. I recently read an answer on Quora to the question, “what have been your most important life lessons?” The author of this answer echoed a lesson I’d recently ...