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Technology and marketing in the world of tomorrow
Not a Bubble. I've just returned from a vacation to Kaua'i and have been catching up on the news that happened while I was away... there sure was a lot of it! I hope you don't mind me sharing a quick reaction to one story in particular. Yahoo's acquisition of IntoNow for between $20-$30 ...
I met Brian Wong about a year ago, he was 18 at the time. Today, at the ripe age of 19, he's launching a company that represents a true innovation in mobile marketing. This article is going to be about this new company, Kiip (pronounced "keep"), and how they reminded me of a form of marketing used ...
Corporate America's ability to create value the past few years has underwhelmed us. That, coupled with many other environmental effects, has led to many new players entering our consumer technology community. Building a startup is cool again. That's pretty good for most of us -- new wealth is ...
Have you heard of Rebecca Black? If not, you may be living under a rock. Her (sickly-sweet-teeny-bopper) song recently got over 62 Million views on Youtube in less than 50 days. It's also the most hated song on YouTube (or will be soon). How do you think Rebecca Black feels being the most hated ...
In less than two weeks, I'll be taking a short pilgrimage from San Francisco to Monterey for the e.g. -- an event that has been summarized to me by a previous attendee as "what TED used to be." I'm going this year for the opportunity to both teach and learn from other passionate creators and ...
Kickstarter is a site that allows anyone to raise money from an online community in order to fund a project. The site is growing at rapid rates and is an oft cited example of how the Internet is helping connect creators directly to their fans. If you're unfamiliar with Kickstarter, odds are you ...
I want to share with you a more personal update today -- a new practice we've developed which has improved the marketing efforts at my company. We've recently begun practicing Agile Marketing. A choice we made several months ago that has improved both our process and output. I wanted to share ...
[IMPT] This post is likely to offend a few people - I decided to post it anyway. If you'd like to tell me your opinion about this article? Tweet me @tylerwillis. Have you ever wondered how much money homeless people make? I can't answer that question for you. But I can help you optimize your ...
Staying Grounded Last week's out-of-nowhere smash hit "Things Real People Don't Say About Advertising" isn't just a source of hilarity, it's also a good reminder that we as marketers often forget what actually matters. Marketers, like all creatives, must fight the tendency to believe their ...
The Paypal Mafia is the most famous example, but Silicon Valley greats tend to leave a host of successful entrepreneurs in their wake. Historically, this has stemmed from employees inside the mothership learning as they helped create a juggernaut. Today, we're seeing a new trend start, where the ...
Good brand marketing is about getting the right emotional response from your target audience. You can get people to buy a product in many ways, but to get them to love it, you need to play to their emotions. Apple is one of the best in the world at this -- all of their marketing is ...
This is your chance to decide what content exists about marketing online - scroll down to read more and leave a comment with your response. Astute readers who visit this site will notice a change happened this morning: this blog is now hosted on bigthink.com, an expert knowledge network visited ...
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not gonna get a chance to get people to remember much about us… no company is. So we have to be really clear about what we want them to know about us.” - Steve Jobs describing the biggest ...
Facebook Likes are the new audience interaction. More than 50 people liked my post on Facebook simplifying their Facebook Page management tools on the Involver blog, yet only one person commented. Now, granted, this is also indicative of a few other factors, most importantly: the topic matter ...
It’s my great pleasure to unveil something we’ve been working on for the last little bit, 3 simple announcements from my company: We announced this morning some really exciting news, parts of which have been previously unearthed by Venture Beat, Xconomy, and the WSJ. Involver has taken 8 Million ...