What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Book Think Posts

Books, covered and uncovered

Book Think

W. H. Auden and the Comedy of Human Suffering

about 3 years ago

“What is so distasteful about the Homeric gods,” W. H. Auden complains in his essay “The Frivolous & the Earnest,” is that they are well aware of human suffering but refuse to take it seriously. They take the lives of men as frivolously as their own; they meddle with the former for fun, and then ...

Book Think

The Joy of Antique Wikipedia Entries

about 3 years ago

Wikipedia is universally relied on and universally distrusted. On the one hand, it’s a stunning repository of knowledge that has rendered the World Books of my not-so-distant childhood utterly obsolete; on the other hand, it’s always partly tethered to the wisdom of crowds, meaning that diligent ...

Book Think

A Baseball Book for Big Thinkers

about 3 years ago

Last month the Boston Red Sox dropped out of playoff contention, losing their wild-card berth to the Tampa Bay Rays after leading them by nine games three and a half weeks earlier. For any other team, this would have been a late-season swoon of epic proportions, but by Red Sox standards, it was ...

Book Think

Which American Writer Most Deserves the Nobel?

about 3 years ago

If past trends are any guide, this year’s Nobel Prize for Literature will go to a post-postmodern Francophone novelist from a forgotten duchy of the Austro-Hungarian Empire. And yet partisans of American literature continue to hold out hope that the Swedish Academy will, someday, honor one of our ...