What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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#AskaMillenial Posts

Global millennial knowledge from the eyes, ears and fingertips of a real, live, connected millennial.


Confessions of a Millennial

about 1 month ago

It’s been 78 days since my last blog post. It’s shameful to admit, but I wasn’t sure how else to break the silence.   Did I get lost on my way to work one morning? That would be impossible as I work from home (it’s true, I’m about as “millennial” as it gets). Did I get amnesia and forget I had a ...


What Every Millennial Wants

6 months ago

Almost without fail, once someone learns that I am passionate about studying the habits and traits of the millennial demographic, he or she asks: Is there such thing as a global millennial? I’ve spoken for hours with millennials around the world - from Singapore to Rio - in search of the answer ...


Segmentation: A Simple Strategy

7 months ago

Weird fact about me: the different foods on my plate can’t touch each other.  My older sister once bought me divided plates as a joke and I now use them regularly.  I honestly think they are one of the best gifts I’ve ever been given. It turns out that the majority of the population (especially ...


Mission: Possible

7 months ago

Good afternoon, Mr. and Ms. Professional Millennial/Boomer. On today’s 21st anniversary of Take Your Daughters and Sons to Work Day I have a challenge for all millennials who don’t yet have children and all boomers whose children have outgrown this tradition. Let’s call it: “Mission: Take Your ...


Putting the Personal in Personalized

8 months ago

How many articles and studies have you read in the last 12 months that talk about millennials expecting a more personalized experience? We can personalize our shoes with Nike ID, our cars with Ford Customizer, our clothes with Threadless, and even ourselves with the help of the local tattoo ...


Open Letter to Boomer Executives

8 months ago

Dear Mr. or Mrs. Baby Boomer Executive, I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless. The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ...