What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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How Idea Entrepreneurs Can Beat the Market

July 6, 2013, 12:00 AM

What do Eckhart Tolle, Amy Chua, Cesar Millan and Barack Obama all have in common? According to John Butman, author of Breaking Out: How to Build Influence in a World of Competing Ideas, the spiritual teacher, the Tiger Mother author, the "dog whisperer" and POTUS 44 are all idea entrepreneurs. 

What does that mean?

In today's "Ideaplex," or the "profusion of activities, channels, structures, and technologies for the creation, distribution and consumption of ideas," Butman argues that ideas are flowing like never before. Moreover, the supply of ideas is exceeding demand, writes Butman, "to the point of a glut."

And so it is harder than ever for bold new ideas to rise to the surface. So how do the best ideas win out? In the video below, Butman explains how idea entrepreneurs, rather than inventing products or starting and selling companies, are possessed with the desire to "influence current thinking and alter behavior with regard to their particular idea."

Watch here:

Image courtesy of Shutterstock


How Idea Entrepreneurs Can ...

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