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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Cooking Paradox: A Conversation with Michael Pollan

October 12, 2013, 10:44 AM

Americans spend half the amount of time cooking than we did in the 1960s, and we have also defined "cooking" down to activities such as getting a pizza out of a box.

And yet, millions of Americans are glued to watching other people cook on television. As Michael Pollan points out, we spend more time watching watching these shows than actually cooking, and Pollan calls this "the cooking paradox." 

Pollan is the author of numerous bestsellers such as The Omnivore’s Dilemma and his most recent book, Cooked: A Natural History of Transformation.

For over two decades, Michael has changed the way we think about what we eat, how we farm, and indeed how we interact in the broadest sense with the natural world.

Pollan chatted recently with Wendy Schmidt at The Nantucket Project, a festival of ideas on Nantucket, MA. 

Watch the video here


The Cooking Paradox: A Conv...

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