What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Baratunde Thurston: Cutting Through the Chatternet

April 26, 2012, 11:41 AM

Comedian, director of digital for The Onion, and social media wunderkind Baratunde Thurston says we're living in an age of information overabundance, but that this needn't be a problem. Just as supermarkets offer us many more choices of cereal than we actually need, the internet and cable television are crowded spaces where a million voices compete for your time attention. 

Take a deep breath. You can't and don't need to pay attention to everything. Organize your twitter stream into filters. Through word of mouth, find the sources of information that matter to you. Engage in playful and creative ways with social media – ways that allow you to extend your personality, share your talents, and connect with the people you want in your network. 

In a noisy world, says Thurston, trust is incredibly important. Don't try to game the system – find ways to express and grow yourself through it – and seek out others who are doing the same. 



Baratunde Thurston: Cutting...

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