Here's a dilemma most people have probably faced at some point: Do you start your own business - which is risky, or do you instead hang your hat at a large company - a seemingly safer option?
Framed this way, this is a false choice, says the business consultant and author Jim Collins. Working for a large company is, in fact, a risky strategy. No matter how well you perform, you could still lose your job in an instant, due to circumstances outside of your control. You could be "swept up in some corporate shake up, or a political shake up, or an economic meltdown," Collins says. "You've got all your eggs in one basket, and that basket can be dropped by other people. It’s a very high-risk strategy. It’s higher risk in my view."
In the video below, derived from a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Collins says that starting your own enterprise might actually be a lower risk, since you can build a portfolio of customers. If one customer goes away, you still have a stream of income. "That’s actually lower risk than all your eggs in one basket."
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