What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

What It Takes to Be a Journey-based Company

March 27, 2014, 2:41 PM

David Edelman has his finger on the pulse of marketing today, especially data-driven marketing. As a leader in this field for McKinsey & Company, Edelman shares his insights with us in the latest installment of Big Think's Edge.

Rethink Your Targets

Edelman advocates that companies think of marketing now as taking consumers on a journey, helping them choose your brand above all others. "What a journey-based company is doing is looking overall at the lifetime value of customers. They're also looking at customers from the perspective of, can they influence other customers," he says.

Evolve Your Information Strategy

To build a loyal relationship with customers and learn how to engage with them, listening to the data is essential.  "Second thing that [journey-based companies are] doing is thinking very explicitly about data and how they’re going to gather, analyze, and use data throughout that journey," says Edelman. "There have been a number of studies out recently from different kinds of analysts and various research houses essentially all coming to the conclusion that over the next five years the chief marketing officer will spend more on technology than the chief information officer."

Increase Your Speed

Marketing today is about being fast. Building brand loyalty requires a need for speed. "You’ve got to be able to react quickly. A customer sends you a signal, say, asks a question in social media about a product that they might be able to buy from you, you’ve got to respond to that quickly," he advises. "There’s a lot more dynamic optimization, agility that companies need than they ever had before."

To learn more of Edelman's insights into becoming a journey-based company, watch the latest installment of Big Think's Edge.



What It Takes to Be a Journ...

Newsletter: Share: