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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Use Psychology to Optimize Your Brand

November 12, 2013, 12:15 PM

The first letter of your name. The average climate of your country. The presence of the color pink. These so-called "context effects" have an enormous influence over the way we think and behave, and Adam Alter, Assistant Professor of Marketing at New York University Stern School of Business compiles these and other fascinating insights from recent psychological research in his book Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors

In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Alter explains how you can use these context effects to your advantage, whether you are naming your company or choosing the color of an everyday product. 

Consider the color red. If you are filling out an application, whether it is for a job or a loan, stay away from red. On the other hand, if you are trying to attract someone, or let's say you have a great idea to promote, red is your friend. 

"Understanding what these colors do in different context is important for everyone," Alter says, "because colors are ubiquitous. They’re absolutely everywhere and they do different things for us in different contexts."

Sign up for a free trial to Big Think Edge and watch Alter's lesson here


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