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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Tim Ferris on Global Domination for Cheap

February 23, 2014, 7:30 PM
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Tim Ferris is the indisputable king of hacking life and business. At the heart of his strategies is hyper-efficiency: the 80/20 rule of focusing on the small things that create big impacts.

The best-selling author provides his insight into how to go global on a small budget.

Turn Your Brand Into a Global Phenomenon

First, you need to scale down. Your job is to focus on the needs--in excruciating detail--of your 1,000 core customers. Then service those needs by making your brand indispensable to their lives. They will do the selling for you.

Strive to Be Different

In a crowded marketplace, it seems impossible to cut through the noise. But it's not, says Ferris. In his latest interview with Big Think, he provides personal case studies as well as those of leading brands on how being different is nonnegotiable. There can be no fear of standing out from the crowd if you want to make it onto the world stage. 

Go After the Goliaths

What's the point of having a brand if you can't have a little fun? Find the biggest competitor in your industry and go after it. Ferris explains how he did that with his book The Four Hour Chef: The Simple Path to Cooking Like a Pro, which he stopped by Big Think last year to talk about.

Media Control

Don't bore the press. Chances are they don't want to write about your company. Instead, control the narrative and earn their interest by showing how you're part of a trend. Ferris recommends other marketing hacks that will help you craft a story worth telling.

So are you ready to go global?

Watch the video below and sign up for your free trial to Big Think Edge today. 

Watch the video below and sign up for your free trial to Big Think Edge today. 

Image credit: Benjyfeen/Flickr

 

Tim Ferris on Global Domina...

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