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Three Key Lessons from Obama's Digital Wunderkind

February 20, 2014, 12:00 AM

Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what he did in the last election cycle: 

-Raised over $690 million online 

-Generated more than 133 million video views 

-Built a Facebook fan base of 45 million people 

-Built a Twitter following of 33 million people 

Goff has gone on to found Precision, a new firm of "top-shelf Obama alumni" who aim to help clients message, manage, and mobilize. So what can project managers in the business world learn from Goff about the use of digital communications and social media? 

In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Goff presents three key ideas derived from his success with the Obama campaign. These are:


Don’t be lame. Be interesting. Make content relevant. Illuminate the story. Use humor. Inspire. 

Fundraising / Sales 

Rely on analytics. Test and optimize against a baseline of something emotive. Make people feel like they’re part of a community. 

Organizing / Creating Brand Evangelists 

Harness the values that underlie digital platforms. Craft open, transparent messaging that empowers ordinary people. Create communications tools that connect marketing teams and consumers in authentic ways. 

Sign up for a free trial subscription on Big Think Edge and watch Goff's lesson here:

For expert video content to inspire, engage and motivate your employees, visit Big Think Edge

Watch the video below and sign up for your free trial to Big Think Edge today. 

Image courtesy of Shutterstock


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