What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Three Key Lessons from Obama's Digital Wunderkind

February 20, 2014, 12:00 AM
Shutterstock_172679507

Teddy Goff is the social media rock star who served as Digital Director of Obama's 2008 and 2012 campaigns. Here's what he did in the last election cycle: 

-Raised over $690 million online 

-Generated more than 133 million video views 

-Built a Facebook fan base of 45 million people 

-Built a Twitter following of 33 million people 

Goff has gone on to found Precision, a new firm of "top-shelf Obama alumni" who aim to help clients message, manage, and mobilize. So what can project managers in the business world learn from Goff about the use of digital communications and social media? 

In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Goff presents three key ideas derived from his success with the Obama campaign. These are:

Communication 

Don’t be lame. Be interesting. Make content relevant. Illuminate the story. Use humor. Inspire. 

Fundraising / Sales 

Rely on analytics. Test and optimize against a baseline of something emotive. Make people feel like they’re part of a community. 

Organizing / Creating Brand Evangelists 

Harness the values that underlie digital platforms. Craft open, transparent messaging that empowers ordinary people. Create communications tools that connect marketing teams and consumers in authentic ways. 

Sign up for a free trial subscription on Big Think Edge and watch Goff's lesson here:

For expert video content to inspire, engage and motivate your employees, visit Big Think Edge

Watch the video below and sign up for your free trial to Big Think Edge today. 

Image courtesy of Shutterstock

 

Three Key Lessons from Obam...

Newsletter: Share: