What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Businesses Can Create a Better World

April 14, 2014, 12:00 AM

Can profits and helping the environment or helping reduce poverty go hand in hand? Efrat Peled thinks so. In the latest installment of Big Think’s Edge, Peled explains how businesses can create a better world. 

Create a Better World

“We feel that in order to create long-term successful business you need to take responsibility and moral responsibility – look at the environment, look at the society around you, and create these solutions and services and products that can fit the world and the society,” says Peled, the Chairman and CEO of Arison Investments, a financial firm driven by making a positive impact through sustainability. “And by that you can be very profitable for the long run, but you can actually create a better world. So it's not in conflict the way we look at it, it actually goes hand-in-hand.”

Orchestrate a Plan

Sustainability investing is still a brave new world. Peled says it’s an area where businesses need to invent a lot of the practices. To begin building a plan, identify the network that shares your sustainability values. The nucleus of that network, according to Peled, is mid-level management, “champions,” she says, who understand innovative thinking and doing. “In each company, we identify the people who are the champions, the mid-level management,” she says. “We started with seven people coming for two forums and two platforms, open source platforms, and we have now a hundred people in our organization that are the engine for innovative ideas around values and implementation on the day-to-day planning.”

Reward Commitment

Corporations that want to be leaders in sustainability must walk the walk. Employees should be recognized and rewarded for practicing sustainability values. “When you look at compensation in a more conservative way, you say people need to be compensated for financial values. I believe that people need to be compensated for financial values, and in our group we believe that people need to be also compensated and also be recognized for any moral values that they create or take action on,” says Peled.

Watch an excerpt of Big Think’s Edge interview with Peled: 


Businesses Can Create a Bet...

Newsletter: Share: