Many menus are meticulously designed not to inform the customer but to influence him/her to spend more money. The secret is psychology.
PETA ruffled feathers last month with a misleading ad campaign that suggested consumption of dairy products led to autism. The organization, already widely derided for its sensationalism, has an uphill road to climb if it ever wants to be taken seriously again.
Facebook COO Sheryl Sandberg famously argued in Lean In that women need to stand up for themselves in order to secure equality in the workplace. But what happens when leaning in backfires? Some women have found that negotiating their job offers puts them at risk of being sent away empty-handed.
A new study involving World of Warcraft players using female avatars revealed clear gender distinctions when it came to in-game movement.
Anecdotal evidence has now been backed up by research: Using eyetracking technology, scientists found that both men and women looked at sexualized body parts when asked to evaluate appearance.
While professional players are schooled in the art of the stoic visage, new research indicates that their arm movements -- specifically, the smoothness of them -- may give away the quality of their hand.
We have a general bias to read intentionality into things, to see things as happening for a reason, to believe that objects around us have been designed for some purpose.
The 141-year-old magazine announced that it will no longer allow readers to comment on its Web site, citing research to back up its claim that the tone of the discussions hindered the championing of science.
With severe and potentially deadly weather continuing tonight in the central United States, an important reminder of what not to do from a post on last fall's tornadoes in Oklahoma: The people of Oklahoma City suffered their second violent bout of tornados in as many weeks on Friday evening ...
Five guidelines for navigating the Internet from the great 19th-century liberal individualist.
The legal system is ill equipped to render justice in the tragic death of a young black man.
There is no ironclad guarantee that signing up to hurtle your body at 500+ mph several miles above the ground will result in safe passage to your destination.
Antiquated phrasings don't make you any more profound than antiquated notions.
Irrational tendencies mark human existence. Some can be of service to you, such as the phenomenon of honoring what economists call “sunk costs.”