All The Crowdsourceress Articles

All things social & the shared economy

  • What Good Idea is Good Enough?

    We second-guess ourselves all the time. It’s part of being human. Is this a good idea? Will I regret it later? People frequently approach me with anxieties like these when it comes to crowdfunding. Their next, big...

  • Is Instant Gratification Really a Bad Thing?

    The age of consumerism is a well known notion nowadays, and it breeds the idea that we have more freedom in choosing what we want and how to spend our money.  With this freedom comes a desire to have our needs met...

  • Who Decides How History Gets Recorded?

    "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead   After tragic events, as most recently evident in Gaza,...

  • When Did Sales Become Unsexy?

    Sleazy, ugly, and gross are all words that come to mind when the word sales comes up. The question is, why do we shy away from a process that is at the center of everything we do?  Sales, quite literally, is...

  • How Does An Idea Go Viral?

    Before hashtags and newsfeeds and even pens, paper and the press, the spread of ideas traces back to the cultural art of storytelling. This deep-seated tradition of sharing knowledge and interpreting experiences...

  • The Vast Power and Knowledge of the Crowd

    Human beings have incredible pattern-recognition abilities, which drive us to make meaningful connections across a vast array of information. Through its free exchange of information and capacity to reach a...

  • The Psychology Behind Why We Give

    You may be wondering how one person has raised almost $50,000 to make potato salad. Americans are now donating more than ever before. Recent studies have shown that we're more likely to give to one person,...

  • Collaborating Communities

    Crowdfunding has been a tool used to introduce new inventions and prototypes. Tech products specifically have benefitted by presenting a seemingly genius, fail-proof idea and crafting an all-or-nothing message:...

  • Investors vs. Backers: Crowdfunding for Equity

    Compared to many of the humble origins affiliated with campaigns on Kickstarter and Indiegogo, the newly launched crowdfunding platform Investable.vc seems almost too “suit and tie” for the internet. As an...

  • How to Be a Mindful Communicator Online

    Understanding how to digitally communicate is an undeniably essential tool. There’s no opting out. So much of how we connect today, in our business and personal lives, even our dating, is via virtual messaging and...

  • We Don't Need You Anymore, Banks

    Lately I’ve been finding so many great pieces circulating that examine the worlds that collide with crowdfunding. I’ve used this column to aggregate a lot of the discussions (see even more on my Twitter),...

  • Neighborhoods Were the Original Social Networks

    Crowdfunding relies on building online communities around projects, but what can it do for physical, local communities? Neighborhoods are the original social networks, according to Henry Grabar in a recent...

  • The Client Connection

    An extremely valuable part of my work is my clients. In the crowdfunding space clients are essential because I jump from campaign to campaign to campaign, which means multiple clients in intense capacities....

  • Crowdfunding Breeds Innovation

    One of the reasons I find it so exciting to work in the crowdfunding space is because I get to witness crowdfunding actually shift and shape our economy. I often say that a 30-day campaign is much like a love...

  • Why You Need the Crowd

    What's so special about crowdfunding is that it's not just a one way exchange. It's democratic; it's collaborative. Crowdfunding allows for an open dialogue between the project creators and their backers. And...

  • Crowdfunding Tip #1: The Campaign Video

    The universal question around what I do is (not surprisingly): What does it take to make a successful crowdfunding campaign? The question comes up at panels; during dinner parties; within the first ten minutes of...

  • Crowdfunding Cities

    I went to Detroit this past weekend to speak to the Knight Foundation’s art grantees. Knight is a non-profit that is concentrated on "transformational ideas that promote quality journalism, advance media...

  • Is the Celeb Endorsement Gold?

    In my debut column last week, I discussed how the financing landscape is radically changing through crowdfunding. Naturally, everyone is catching onto this phenomenon, including celebrities. But now that Zach...

  • How I Became "The Crowdsourceress"

    About a year and a half ago, I was working at a boutique documentary production company. We were housed in a lofty Soho space, owned by a bigger company, and I used to chat with our office mates–now some of my...

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