Globally all our networks, media consolidation, leveled means of production and access to digital information are moving so fast and being driven significantly by business or business mentality. Net neutrality is not a given. Privacy is nullified by total information awareness databased mentality. If everyone is seen and agrees to being defined as a "customer" in every dimension of life who is being served and not served? And who is doing serving? Who is defining whom? What is really being sent, and what is really being received? How do we make this clear, and how do we learn from the exploitation done during prior "discovery" periods, with the discovery and expansion of the fully digitizing world we are all in now? Genetics needs bio-ethics, doesn't wisdom also demand we mature our technology-ethics? So, digital colonialism-- where are going and what are we doing?