Nick Bilton, a designer, user interface specialist, technologist, journalist, hardware hacker, who is currently the design integration editor and user interface specialist at The New York Times and The Times Research & Development Lab, has a few things to say about media integration.
Bilton was featured in that cool New York magazine story about tech renegades at the New York Times. He also works as an adjunct professor in the Interactive Telecommunications Program at NYU where he teaches a course on one-two-ten design interaction. The idea is to tell stories for the one-foot distance between you and your phone, the two-foot distance between you and your computer and the ten-foot distance between you and your television. Here's Nick with a video explanation.