This stuff is easy
Given how easy it is these days to post online video (think YouTube QuickCapture and a webcam, Flip cameras, etc.), I'm baffled that more administrators aren't taking advantage of the opportunity to speak directly to their communities on a regular basis. Forget newsletters, e-mail listservs, or blogging; just turn on the video camera and start talking!
There are numerous benefits to being in regular communication with internal and external stakeholders. The use of online video to connect, explain, build goodwill, create enthusiasm, be transparent, share student work, highlight teacher excellence, tell a story, etc. is a powerful but untapped possibility for most school leaders. Videos don't have to be polished or professional. Simple, honest, direct communication usually is more meaningful, anyway.
School leaders, take the plunge: Turn on the webcam or Flip camera and start talking from the heart. You won't regret it.
[P.S. Teachers can do this too. Dump that paper classroom newsletter. Instead, start a weekly broadcast to your families!]
Update: Dave Meister is off to a good start with this!