I'm not sure how relevant this is, but who am I to judge? I at least signed up. I'm not sure Colbert's show was the best publicity for such a website, though. I'm curious to see how it affects the ideas. We can already see from your question that it will not be entirely bad, such a question I feel is valid, and can start a discussion. There was another question, however, that would seem to suggest it can't be all good.