I drive a daily commute of nearly sixty miles. I don't know how you keep your sanity during your commute, but I survive solely on the music within my music library (and from tune-in's to NPR—All Things Considered and Marketplace catch me up to what I've missed while working).

Now, I keep about 1,000 songs on my iPhone. (Disclaimer: all were purchased legally from the iTunes Store.) The playlist I frequent most often is one I update constantly, "Current Favorites." My "Current Favorites" playlist can have anything from Sufjan Stevens to Lil' Wayne to Oasis on it—and I like it that way.

While driving from my home to the office this morning, I was half-listening to Beyonce's newest single, "Diva." One line in particular caught my attention: "You act like I just got up in it / Been the number one diva in this game for a minute." That second part hit me square between the eyes.

Remember that Andy Warhol quote from back in the late 1960's? "In the future, everyone will be world-famous for 15 minutes."

Exactly the point Beyonce is trying to make.

Andy Warhol and Beyonce are right, everyone will be (can be? is?) famous... but for a lot less than fifteen minutes! The song "Diva" pegs it for people these days. How long can we hold onto fame? One minute.

Around the office, we're using Twitter and Facebook. We're tweetheads, facebooked, overly-and-intensely-twittified—but at least we admit it. The beauty of Twitter is in its simplicity of use and the direct connection it provides to people whose activities and opinions you care about. In the past few weeks, I've connected with Silicon Valleyers, multinational NGO fellows, PR professionals, authors and many other "big thinkers." 

On the TechRepublic blog, editior-in-chief Jason Hiner recently posted "11 Reasons to Use Twitter for Business." And I couldn't agree with him more... (Google this. You know you can.)

One thing I've noticed from the dozens of people I follow on Twitter (most of whom also follow me), is that most people are using social media to get an audience, AKA their fifteen minutes. NOTE TO READER: It's not as hard as one might think to rack up followers. In the two weeks I've been tweeting, I've gathered over a hundred—fast-approaching two hundred.

But, is this a healthy climate? Is it bad to self-promote? Are social mediums a tool we can use to grow both our networks and our markets SUSTAINABLY, or are they environments for self-focus, self-interest and self-promotion? Will (and if so, HOW) social media efforts pay off?


The one primary reason why here at Clay Bridges we continue use these networks is that we're able to connect with more people more easily. We're able to communicate not only WITH someone, but also see who they're communicating with, thereby expanding, via the magic of multiplication, our network.

Recently it came out that Facebook usage surpassed email usage (in terms of volume). In other words, more people are Facebooking on a regular basis than are emailing.

In this ever-changing world, can you afford NOT to be everywhere? Think of the possible missed opportunities! As Car Icahn said, "In life and business, there are two cardinal sins: the first is to act precipitously without thought and the second is to not act at all."