I got this e-mail last week from a media company (and, no, you probably don't know who it is):
[We have] an outstanding group blog. I'd like to get more people to read it because the thinking is so good. What would you recommend I do to increase visibility for this blog?
Here was my response:
- Have a central RSS feed for the blogs rather than a separate one for each. Right now it's not really a group blog, is it? Archive posts by BOTH time and author.
- Get the attention of the hubs and superhubs. How do you do that? By linking to them and by writing about content that will be interesting enough for them to remark upon and link back to...
- Use your print media to help drive traffic to the central blog.
- Cultivate a loyal group of otaku. Grow it over time by feeding their needs. Read Meatball Sundae if you haven't yet done so. Also see Seth Godin's presentation at TED.
- Rinse and repeat. Often.
- Be patient.
- Advertise on my blog. ;) [okay, Will Richardson's blog]
I also should have said:
- Have a core set of Technorati tags that are used with every post. Add others that are post-specific.
- Make it easy for people to bookmark and share posts. Include links for e-mail, Digg, StumbleUpon, del.icio.us, etc. with every post.
- Use FeedBurner or some other system to make it super easy to subscribe to the central RSS feed as well each author's feed. Allow people to receive posts via e-mail.
- Post new content frequently so that people have a reason to keep returning.
- Do a Google search on 'increase blog traffic.' There are lots of ideas out there...
Anything you would add?