While there has been much focus on alternative energy, doing "more with less" is a much more sustainable strategy when it comes to the economic, political, and climate challenges the world confronts. The question is how do we adapt policy such that business no longer benefits from its non-regulated access to our limited resources - in this case the environment and the budget of the department of defense, and individuals benefit from the substitution of technology for excessive use of energy and the job creation that would accompany such a move.