'I read that the prestigious University of Chicago Business School will accept four-slide presentations from applicants to their program. Just as I was about to lament the technology gap between Colleges of Education and Business Schools, a few lines deep in the article caught my eye:
Rosemaria Martinelli, associate dean for student recruitment and admissions for the school's full-time MBA program said, "The slides will be printed and placed in each applicant's file for review, which means all the bells and whistles such as Flash, video clips, embedded music and hyperlinks won't be considered in the evaluation process," she said. "This clearly levels the playing field for everyone."
'I began to feel a little lightheaded. What the Business School was doing not only leveled the field, it flattened it, cropped it, and sucked the very creativity out of it. This, I believe, is the pitch-black and dizzying chasm, the point at which the world of the digital native meets the world of the digital immigrant and they stand in stark contrast to each other.
'This is the difference between a butterfly in the wild and one pinned to a board in a display case. As a method of gauging the creative energy of an applicant to your program, making a four-slide presentation might be a good start. However, when you evaluate this creativity based upon two dimensional screen captures devoid of the very creative energy you sought to assess, you might as well have students submit their test scores and forego the technology charade.'