What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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How 100 Million Americans Are Becoming More Conscious

January 31, 2013, 2:02 PM

Today we are releasing our whitepaper The Explosion of Conscious Media, created in partnership with Gaiam TV, the premier aggregator of Conscious Media content. The report defines Conscious Media and details the cultural shifts driving the growth in this dynamic media sector.

So What Is Conscious Media, Anyway?

Conscious Media content uses alternative modes of thinking -- integrating spiritual, experiential and contemplative ideas with methodologies drawn from modern science -- to explore and understand the human condition and ways in which individuals can align their spiritual, emotional and physical beings to live in harmony with themselves, others and the planet.  It often merges scientific concepts with spiritual concepts and Eastern thought with Western thought.

More broadly, Conscious Media is the type of content that inspires or creates an awakening or expands the spectrum of choices and possible answers to deeper concerns. Conscious Media stands in stark contrast to the kinds of media that have become prevalent in mass channels.  It is not Honey Boo Boo or the Kardashians.  It is not tabloid sensationalism.  It is not the 24/7 news cycle.

Conscious Media titles you are probably familiar with include the 2006 bestseller by Rhoda Byrne, The Secret, Eckhart Tolle’s The Power of Now and Deepak Chopra’s The Seven Spiritual Laws of Success. While those are bestsellers, you might also consider them quite niche. But Conscious Media is more mainstream than you might think.  The 2010 blockbuster Avatar, with its themes of spirituality, nature and sustainability, is squarely in the Conscious Media space. As is last summer’s hit movie Prometheus and the Oscar contender Life of Pi.

In total, 100 million Americans are consuming Conscious Media each year.  And that number is expected to grow.

What’s Driving This Growth in Conscious Media?

There are three main factors driving the explosion of Conscious Media:

1. Major economic, social and cultural macro factors, including the decline in traditional religion, eroding trust in institutions and the rise of yoga lifestyle.

2. Thirty years of established expertise and platform building by key players in the space. Oprah Winfrey has been instrumental in introducing Americans to the thinking of gurus and experts like Deepak Chopra and Marianne Williamson.  Theses experts in turn, have done a phenomenal job of developing multi-platform media and communications platforms to engage their consumers and spread their message.

3. Technology. The advent of the Internet - but especially the emergence of YouTube and streaming media platforms like VOD, Netflix and Hulu - has created new opportunities for audience aggregation around topics in which major studios and content creators might not otherwise choose to invest.

To learn more about the explosion of Conscious Media and the mindset of the new conscious consumer, please download our 
whitepaper or our Deep Dive report on Oneness

If you would to go deeper and understand how your company can sync with the Conscious Consumer market, please get in touch with us at info@sparksandhoney.com.


How 100 Million Americans A...

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