Alistair Lamont
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Alistair Lamont commented on Arianna Huffington on How to Fix Newspapers on January 30, 2009, 4:15 PM
As more and more media organisations lay off journalists and have to find ways of coping with less revenue they will start to build alliances with specialist journalism suppliers (just like politico is doing now by supplying its specialist content to other providers). In the future you will have newspaper brands that stand for a specific viewpoint / segment as today - except all content (other than editorial) will be outsourced Therefor the winners will be 1 - the new specialist area 'story suppliers' that are not concerned about creating a brand - instead simply do the best deals to supply their content in a variety of different flavours (left, right, centre etc) 2 - the newspapers that realise that they must radically change their business model into edited aggregator (nearly all journalism and AD sales outsourced cutting wage costs drastically) to deal with the reality of lower profitability in the online world.