What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Obama's Social Media Strategy in Targeting Young Voters

May 7, 2012, 8:20 AM
Obama_foursquare

On Saturday, the Obama 2012 campaign officially launched with rallies held at Ohio State and Virginia Commonwealth University.  Amy Gardner and Felicia Sonmez of the Washington Post offered details on the Obama campaign's strategy in targeting and recruiting college students:

Like many of Obama’s 2008 events, the rallies were intended to showcase the campaign’s technological firepower and to engage supporters and gather information about them to be used through November. Staged on two college campuses, the campaign especially targeted young voters with a sophisticated outreach through social networks.

Campaign workers carried iPads to collect names, contact information and details about what constituencies — such as women, veterans and minority voters — they would most like to help organize. Large screens displayed comments and pictures from supporters and urged them to follow the campaign on Facebook, Twitter and other social networks.

As I have discussed in past posts, with so many media choices available to them, young voters who lack an interest in politics can easily avoid most news about the presidential campaign. And likely adding to their avoidance is the increasingly opinionated and polarized nature of political media.  As a result, to reach, recruit, and mobilize young voters the Obama team and Democrats generally are forced to rely heavily on texting, social media, web targeting, and emails.

See Also:

Obama 2012: The Most Micro-Targeted Campaign in History?

Online News and the End of Political Disagreement

 

Obama's Social Media Strate...

Newsletter: Share: