Obama gets communication and that's why he was able to make a historic run to the White House. And it's much more than an understanding of how to use technology to deliver a message or to augment traditional grassroots organizing efforts.

More importantly, Obama understands the importance of focusing on commonly shared goals and values, in the process reaching out to unconventional allies to frame issues in a way that connect to the worldviews of hard to reach audiences. The latest example is the choice of Rick Warren to deliver the invocation at Obama's inauguration. (Let's also hope, as I noted earlier this week, there's a spot for Richard Cizik in the Obama camp too.)

This past summer I was asked by Big Think what made Obama a master communicator. Below is a short video clip with my explanation.