Nature on Climate Change Communication
magazine ran an editorial last week arguing the need for new directions in climate change communication, reflecting directly many of the themes shared at this blog and in past articles
. Specifically, the Nature
The climate-research community would thus do well to use a diverse set of voices, from different backgrounds, when communicating with policy-makers and the public. And scientists should be careful not to disparage those on the other side of a debate: a respectful tone makes it easier for people to change their minds if they share something in common with that other side.
As comforting as it may be to think that the best evidence will eventually convince the public on its own, climate scientists can no longer afford to make that naive assumption: people consider many factors beyond facts when making decisions. Even as climate science advances, it will be just as important to invest in research on how best to communicate environmental risks. Otherwise scientific knowledge will not have the role that it should in the shaping of public policy.