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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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GORE WATCH: Inconvenient Truth Opens in 100 More Cities Over Weekend; Ranks As 7th Top Grossing Documentary of All Time

June 26, 2006, 4:22 AM
The real test as to whether Gore's Inconvenient Truth can capture a mass audience takes place over the next two weeks. The film opened in a 100 new theaters this past weekend, bringing its total to 514 theaters across 40 cities. (By comparison, the comedy Nacho Libre played in over 3,000 theaters.)

With the greater number of venues, Truth averaged $3,700 per screen, down from $4,700 the weekend before, and down from the stunning $70,000 average when it opened in just four theaters on May 24. According to BoxOffice Mojo, Truth earned $1.9 milion over the weekend, ranking it 14th among movies in release.

And since its May 24 opening, Truth has earned in total $9.5 million, ranking it 7th among documentaries historically, just behind Super Size Me at $11 million, but well behind the $119 million earned by Fahrenheit 9/11.

Remember, as I have pointed out previously, the audience for Truth is likely to be small and to be highly self-selective, drawing audiences already concerned about climate change. The real impact of Truth will come from its ability to shape media attention and framing.

GORE WATCH: Inconvenient T...

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