As I've been writing about for the past several years, the key to public engagement on climate change is to tell personally relevant stories about the issue. An effective method is to focus on how climate change is altering taken for granted ways of community life.
Perhaps the most innovative example of regional engagement I have come across is the Climate Wisconsin project, produced by the Wisconsin Educational Communications Board with support from the Corporation for Public Broadcasting and the University of Wisconsin.
The site for the project serves as a vividly engaging hub for video storytelling on the issue. See example below focusing on the tradition of ice fishing in Madison, Wisconsin and go to the site for more. See also the state report on climate impacts and adaptation.