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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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ABC and The Australian on "Science Communication Re-Considered"

July 7, 2009, 9:25 AM
Our recent article at Nature Biotechnology (PDF, news release) has generated attention Down Under, with coverage appearing at the Australian Broadcasting Service and The Australian newspaper.

Both outlets do a good job of reporting on the central themes of the article, especially The Australian, which leads with a focus on the "miserly" nature of audiences, a reality that always seems to captivate journalists. Of course, there are also the traditional reservations voiced.

In a forthcoming article at the American Journal of Botany, my colleague Dietram Scheufele and I address these common concerns at considerable length, expanding at over 8,000 words on our arguments originally published at The Scientist magazine in 2007. The new article should appear this fall, as part of a special issue marking the Year of Science 2009. For a preview, see video of a recent lecture I gave at the University of Wisconsin-Madison.

I also address these concerns in a book chapter in an edited volume appearing in September on "The Ethics of Framing Science." Go here for an excerpt.
 

ABC and The Australian on "...

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