Journalists often fret over objectivity and neutrality, but the very language they use to report their "objective" stories undercut the possibility of these goals from the start.
The headline for a story by Daily Finance's Jeff Bercovici last week read "NPR Retires 'Pro-Life' and 'Pro-Choice' in Futile Attempt at Neutrality." The piece reports NPR's new policy to avoid those terms and instead use "in favor of abortion rights" and "opposed to abortion rights." Bercovici argues that we already know what pro-life and pro-choice mean, we use them in conversation, they sum up the positions of the two camps, and therefore to try to take some of the charge out of the positions by giving them a new name is misguided and will only end up confusing things. He says pro-life and pro-choice "mean what they mean because we all agree that's what they mean," which he calls a "common-sense approach to language."
NPR's Managing Editor, David Sweeney, said in a memo to reporters that the changes are "aimed at ensuring the words we speak and write are as clear, consistent and neutral as possible." And in that sense, the change in terms does not succeed: pro-life and pro-choice are two very politically charged terms, but the issues behind them are obviously just as charged. Rather, the new language makes sense because of the very fact that these are not the accepted terms. As Bercovici points out, "it's not as if 'abortion rights' itself is a neutral phrase," but in the case of reproductive rights, each side is so entrenched in their positions and repeat the same talking points and use the same, politicized terms over and over, so its the media's duty to step back and reframe the argument in different language. The problem is that language has never been purely objective, and it's certainly not neutral in this age of military doublespeak and a self-serving corporate lexicon. The new NPR guidelines therefore open up greater room for debate by explaining the different positions in new ways, not more neutral ways.