What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Studies: Creative People Cheat, Smart People Do Drugs

December 4, 2011, 9:40 PM
Tower_of_babel_c._1600

"A second-class intellect but a first-class temperament" was Oliver Wendell Holmes' assessment of Franklin Roosevelt, reflecting an old and widespread notion that the smartest and most ingenious person in the ditch is probably not the one to lead everyone out of it. Human beings seem always to have preferred their leaders to be unsurprising and law-abiding, not clever or imaginative. Zeus runs Olympus, not tricky Hermes; Olòrún rules the Yoruba cosmos, not that smart-aleck Eshu. And it's Wotan who is in charge of the Norse pantheon, not wily Loki, who alternates "between charming and brilliant on one hand, and eccentric and borderline dangerous on the other." (Actually, that's a description of Newt Gingrich from this Politico piece, which quotes a number of people who buy Gingrich's smart-and-creative self-image and then make this point about how those traits don't necessarily make a leader). And now a pair of recent studies claim to confirm and explain this conventional wisdom. One found that higher IQ scores in childhood correlate with a greater chance of using drugs later in life. The other found that creative people were more likely to cheat on tests.

In the this latter study, authors Francesca Gino and Dan Ariely placed people in test-taking situations where they had the means to cheat and a motive as well (higher scores on the tasks resulted in higher pay for participating in the experiments). In one task, for example, volunteers had to record their test answers on a sheet that "accidentally" revealed what was correct for each question. In another, they had to say which side of a computer screen's line contained the most dots, and half the pictures were rather ambiguous, making it easy to make a wink-wink "mistake." In an experiment on working stiffs, the people who had jobs that required creativity proved quite a bit more likely to cheat. So did people who scored as more creative on measures that psychologists use to suss out such traits. In fact, even people who were simply nudged to think about creativity (by making up sentence that used words like "original" and "innovative") proved more likely to cheat. (They also proved to be more creative: Nearly half the people primed with the creativity words solved a subsequent puzzle, versus only about a quarter of those not primed. On the other hand, about half the creativity-primed people cheated, versus only about a quarter of the other group.)

The paper (to be published next year in the Journal of Personality and Social Psychology, online version available here), explains these results with a model of moral behavior in which selfish desires always battle with the desire to see one's self as a good person. People, according to Gino and Ariely, will depart from the ethical only to the extent that they can excuse themselves. Don't want to sit in a room with a handicapped person to watch a film? You'll say you'd rather see a different movie, and then you don't have to feel prejudiced. (In a striking study they cite, in fact, people who had to choose between two movie-rooms tended to pick the handicapped person when the films were the same, but chose an able-bodied partner when the films were different.)

So the idea is that creative people (even people who are just temporarily creative because they've been encouraged a minute ago) will be better at finding justifications for letting themselves off the moral hook. Gino and Ariely say their experiments confirm this model. Though they admit, of course, that they may have found that creativity undermines obedience to rules rather than morality itself. Sometimes the local rules are unethical (like "shred all emails about how we sold securities as good investments and then bet against them"), and there the creative person might find a way to ingeniously defend a moral principle where a plodder would keep his head down.

Creativity and intelligence are not necessarily the same thing (in fact, Gino and Ariely take care to distinguish the two traits, to make clear that sheer intelligence does not a cheater make). But intelligence itself is linked to rule-breaking in this study, out last month in the Journal of Epidemiology and Community Health. James White and G. David Batty analyzed data from a long-term life-history study of thousands of people born in the United Kingdom in April, 1970. As the subjects took IQ tests in childhood, the researchers could look for relationships between IQ at age 5 and age 10 and any subsequent history of drug use. They found that higher IQ in childhood was associated with a higher chance of drug use in adulthood (interestingly, the link was stronger for women than for men). Maybe, the researchers speculate, it's because smart kids are tormented by their mediocre peers and need to self-medicate. But maybe the connection is due to the fact that smart people are more eager for stimulation and new experiences.

Make of these studies what you will, but please don't say everybody already knows this about smart, creative types. Yes, the unreliability of flashy people is built into our myths, our upbringings and even our language ("fiendishly clever" is only a sort-of compliment, and "creative accounting" isn't the same thing as "good accounting"). Saying "this is obvious," though, misunderstands what social-science research is for. An honest-to-God theory about why creative people are more likely to cheat isn't the same thing as a folk psychology that says so—it's different, in the same way that a formal physics definition of heat is different from the knowledge that boiling water will hurt.

A theory is a tool for getting beyond folklore, finding unexpected relationships in the world, and making surprising predictions. Gino and Ariely for example, suggest that organizations could use research in this vein to predict who is most likely to cheat, how they will, and how to prevent such acts. They could, of course, be wrong. But what they're trying to do is not the same thing as confirming what "everybody already knows."

Illustration: Outside-the-box thinkers building the Tower of Babel, by Marten van Valckenborch, via Wikimedia.

Creativity and Cheating:

Gino, F., & Ariely, D. (2011). The dark side of creativity: Original thinkers can be more dishonest. Journal of Personality and Social Psychology DOI: 10.1037/a0026406

Intelligence and Drug Use:

White, J., & Batty, G. (2011). Intelligence across childhood in relation to illegal drug use in adulthood: 1970 British Cohort Study Journal of Epidemiology & Community Health DOI: 10.1136/jech-2011-200252

Excuses for avoiding a handicapped person:

Snyder, M., Kleck, R., Strenta, A., & Mentzer, S. (1979). Avoidance of the handicapped: An attributional ambiguity analysis. Journal of Personality and Social Psychology, 37 (12), 2297-2306 DOI: 10.1037/0022-3514.37.12.2297

 

Studies: Creative People Ch...

Newsletter: Share: