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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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You Can't Put All Your Eggs in the Grand Theft Auto Basket

April 16, 2013, 7:00 PM

One of the challenges when our team joined Take-Two was the company had had a very volatile set of results.  In the year in which they released a Grand Theft Auto title, they’d make a lot of money, and in years in which they didn’t, they would typically lose a significant amount of money. And that’s not a recipe for a very successful company over the long haul either in terms of risk or reward.  

So one of our significant strategic imperatives was to diversify the product base, so the company built up other franchises to create an enterprise that could be and would be profitable year in, year out.  And obviously with the caveat being that any entertainment business has ups and downs. And you can have a bad year just as you hope to enjoy very good years.  

By encouraging our creative teams to focus on building new franchises and encouraging our market teams to support those new franchises with creative and frankly, expensive campaigns, we were able to deliver a slate of titles that actually allowed us to achieve that goal.


You Can't Put All Your Eggs...

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