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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Why We All Need to Know Macroeconomics

June 3, 2013, 12:05 PM

Macroeconomics has microeconomic implications.  If I am running a corporation that I previously thought of as a domestic corporation, there really is no such thing anymore.  Everything from consumer package goods in the United States to makers of large capital equipment – your market is no longer a domestic market.  Your market is a global market.  And so that requires understanding that the decisions that are made at the level of international economic policymakers come home to roost, so to speak, in your bottom line.  

We see this in companies ranging from Kraft Foods and others to companies like Proctor & Gamble.  And so what’s really critical here is that business leaders understand that what happens abroad has implications for the bottom line at home.

60 Second Reads is recorded in Big Think's studio.

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Why We All Need to Know Mac...

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