What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

T-metics, the New Mimetics

July 14, 2013, 9:00 AM
Shutterstock_107248619

Business now is fixated on social networks as the key toward understanding how information spreads.  And while there’s a basis for that in mimetics, which is what I wrote about in the early ‘90s, in a book called Media Virus, what they don’t understand is that there’s this other thing going on, which you’d have to call t-metics, teams instead of memes. 

There’s technological memes.  Ideas spread around not just through human word-of-mouth.  If anything, more ideas are spreading around through links and becoming associated with one another through search and through the way they’re ending up connected rather than the way people message one another on something like Facebook.  They understand Facebook because it looks to be an extension of word-of-mouth, but they’re missing the boat. 

What they really could be doing is looking at the way the actual highways are connecting.  The way that data is actually merging and coming together, which is more real at this point than the fact that Johnny told this to Sharon who told this to Sammy.  And if they can’t get that yet, then I can understand why they can’t get that yet. 

60 Second Reads is recorded in Big Think's studio.

Image courtesy of Shutterstock

 

T-metics, the New Mimetics

Newsletter: Share: