What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Peter Drucker's Guide to Thinking and Doing

May 20, 2013, 3:52 PM
Drucker

I’m a big believer that managers have two fundamental jobs.  They have a thinking job called strategy and they have a doing job called leadership.  And I did a piece in tribute to Peter Drucker a few years ago about what is the unique role of the CEO.  But what I wrote about was really what’s the unique role of the manager.  

The principle role of the manager is to make three really big strategic decisions.  The first one is What businesses am I going to choose to play in?  Which consumers am I going to choose to serve?  And the corollary is Which businesses am I not gonna be in and which consumers am I not going to serve?  And then here’s the other big one.  How much am I going to take from the present and how much am I going to invest in the future?  

In our view - Roger’s view and mine - great strategists are willing to invest in the future. They’re patient, they’re willing to make harder calls. They’re willing to make tougher choices and they’re willing to wait.  They’re willing to wait to get their brand, their product or service offering matched up with the right consumer who, in the end, becomes a real advocate and a real ambassador and a real promoter of the brand, not just a user of the brand.

60 Second Reads is recorded in Big Think's studio.

 

Peter Drucker's Guide to Th...

Newsletter: Share: