A few weeks ago I published an article on ways to implement creative change based on Jennifer Mueller’s new book, Creative Change: Why We Resist It… How We Can Embrace It. Mueller argues that while we generally honor creativity as a driving factor in business and life, most of us default to the status quo when making decisions.
The rewards might far exceed the risks—the risk of not changing might prove to be the worst decision of all—yet Mueller says beyond the lip service we pay to creativity, we’re generally conservative in our decision-making. While her book predominantly focuses on creativity in business, her technique for implementing creative change in life is applicable to many domains. Creativity takes effort but is possible.